Can Blue Moon’s new marketing campaign help the craft beer industry?

Can Blue Moon’s new marketing campaign help the craft beer industry?

In a recent article in Craft Brewing News, writer Chris Crowell suggests that Big Beer campaigns promoting their “craft beer” will indeed help the craft beer industry. While he does note some of the potential negative impacts of such Big Beer campaigns on the industry, the essence of his argument is quite simple – “If the huddled masses turn to Blue Moon over bland lagers as a craft beer, knowingly decide to drink this “craft beer” that comes with an orange slice, and they like it, this might help folks consider your brewery, right?” Read the full article here.

Mark Gill

Mark Gill

Mark Gill is a guest blog contributor and is currently an articled student with Richards Buell Sutton.

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